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ASA/USA Softball announces organization rename and rebrand to USA Softball

JUNE 30, 2016, 1:12 P.M. (ET) OKLAHOMA CITY — The Amateur Softball Association (ASA) of America/USA Softball, the National Governing Body (NGB) of Softball in the U.S., announced today their organizational rename and rebrand to USA Softball and new logo, which will be effective January 1, 2017.  As the sport of softball continually evolves, focusing on the USA Softball brand better reflects the legacy that ASA/USA Softball has established over its 80 years as the leader in the sport of softball. “This is an exciting time for ASA/USA Softball as the rebrand to USA Softball reflects our vision for the growth of the sport,” said ASA/USA Softball President Warren Jones.  “For over 80 years, ASA/USA Softball has been the driving force […]